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LAKE

PREORDER

charlie southern x jo johnson overby: lake day cord

$ 64.00

charlie southern x jo johnson overby: lake day mockneck

$ 72.00

PREORDER

charlie southern x jo johnson overby: let me drive the boat tank - green

from $ 44.00

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charlie southern x jo johnson overby: lake club tee

from $ 42.00

charlie southern x jo johnson overby: no crying on the boat sweatshirt

from $ 53.00

PREORDER

charlie southern x jo johnson overby: let me drive the boat hat - green

$ 34.00

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charlie southern x jo johnson overby: on lake time hat - butter

$ 34.00

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charlie southern x jo johnson overby: take me to the lake tee - blue

from $ 42.00

PREORDER

charlie southern x jo johnson overby: take me to the lake sweatshirt - royal

from $ 53.00

charlie southern x jo johnson overby: better at the lake trucker

$ 34.00

charlie southern: meet me at the lake mockneck

$ 72.00

charlie southern: bikini tee - gingham

$ 49.00

LAKE

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NEW ARRIVALS

Woman wearing a red sweatshirt with 'FAYETTEVILLE' printed on it, standing outdoors in front of a brick building.

charlie southern: red fayetteville mock neck

$ 72.00

Women wearing a white maxi dress with a blue and white striped bandana wrapped around the waist.

coastal charm stripe tie maxi dress

$ 82.00

Women wearing a long sleeve and short blue and yellow striped two piece set.

morning light striped terry set

$ 98.00

Woman wearing a blue denim dress with a patterned scarf outdoors.
Woman wearing a blue dress and yellow rain boots on a street.

show me your mumu: boulevard mini dress - reservoir blue

$ 158.00

Women wearing a white eyelet mini dress with button detailing along the middle.

meant to be eyelet mini dress

$ 62.00

Woman wearing a blue striped sweater and gray shorts standing outdoors with greenery in the background

right here rugby top

$ 58.00

Person wearing a light blue cropped sweater and gray shorts in an outdoor setting.

gotta have it shorts - heather grey

$ 44.00

Woman in a blue striped top and denim shorts standing outdoors with greenery in the background

forever with me striped tank - blue

$ 48.00

Woman wearing a sweatshirt with 'Fayetteville' printed on it, standing outdoors.

charlie southern: retro fayetteville mock neck

$ 72.00

Women wearing light blue boxy sweatshirt with short sleeves.

still want to believe sweater - ocean blue

$ 54.00

Woman wearing a light blue sweater and yellow pants standing on a sidewalk with trees and flowers in the background.

see it through striped pants

$ 66.00

Women wearing a white tank top with studs on the straps and neckline.

such a stud tank

$ 46.00

Woman wearing a white top and patterned skirt standing outdoors with greenery in the background

retro bloom midi skirt

$ 56.00

Person wearing a colorful striped tank top and denim shorts in an outdoor setting.
Sold out

be bold striped knit tank - orange

$ 40.00

Woman wearing a pink sweater and blue jeans outdoors

still want to believe sweater - pink

$ 54.00

MAY MUST HAVES

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Woman wearing a red two piece set against a white background

paint the town pointelle set

$ 102.00

Woman wearing a white lace dress against a plain background

touch of grace floral appliqué midi dress

$ 148.00

Woman wearing a blue and white striped two piece set outfit on a plain background

easy does it navy stripe set

$ 54.00

Woman wearing a red tank top and white polka dot skirt against a gray background

play the game red tank

$ 42.00

slipping away polka dot midi skirt

$ 64.00

Woman wearing a black dress against a white background

z supply: maude mini dress - black

$ 84.00

Woman wearing a red and white striped tube top and blue jeans against a white background

hot streak stripe tube top

$ 40.00

Woman wearing a navy blue t-shirt with a small mallard duck embroidery on a plain background
Sold out

mallard embroidered tee

$ 42.00

Woman wearing a red top and light blue shorts against a white background

all the things I do linen tank top

$ 50.00

Person wearing a red top and light blue denim shorts on a white background

pistola: aoki high rise a-line short - terrace

$ 148.00

Woman wearing a red halter top and blue jeans against a white background
Sold out

another version halter top

$ 38.00

Women wearing a light blue two piece lounge set with a white background

off duty varsity set - blue

$ 90.00

Woman wearing a cream polka dot two piece outfit with fringe details on a white background

see you smile polka dot set

$ 68.00

Woman wearing a green and white striped sweater and denim shorts against a plain background

crisp lines cardigan - green

$ 68.00

Woman wearing a red sweater with a dalmation dog design against a plain background

dalmatian sweater

$ 68.00

PRIMARY ENERGY

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Woman wearing a white sweatshirt with text, standing in front of a wall with various drawings and color swatches.
PREORDER

charlie southern x emma katherine art: cowtown cowboys mockneck

$ 88.00

Woman in a brown sweatshirt with a graphic design, white shorts, and brown boots standing in a grassy area.
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charlie southern x emma katherine art: texas two step sweatshirt

$ 58.00

Woman wearing a light blue t-shirt with a design, standing in a room with a wall of papers.
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charlie southern x emma katherine art: boot scootin embroidered baby tee

$ 48.00

Person wearing a white sweatshirt with a logo and text, standing in a room with wall art.
Woman wearing a white sweatshirt with a design, sitting in a grassy area.
PREORDER

charlie southern x emma katherine art: lucky you horseshoe sweatshirt

$ 58.00

Woman wearing a brown tank top with a graphic design, standing in front of a wall with various small pictures and posters.
Woman sitting in grass wearing a brown top and checkered skirt.
PREORDER

charlie southern x emma katherine art: boot scootin tank

$ 48.00

Woman wearing a light blue top and white skirt standing in a grassy area with a white curtain in the background.

salty cowboy maxi skirt

$ 66.00

Woman wearing a patterned halter top and denim shorts outdoors.

down the line polka dot halter top

$ 48.00

Women wearing denim shorts and brown cowboy boots standing in grass.

pistola: nova high rise cut of shorts - luna

$ 138.00

do it again gingham lace trim set

$ 116.00

Woman wearing a red polka dot top standing outdoors in a grassy area.

take me out polka dot top

$ 52.00

Woman wearing a blue denim shirt over a white dress with a headband, standing outdoors.

walk right in denim button up

$ 78.00

Woman in a blue shirt and white skirt standing in a grassy field with a white backdrop.

slow dancing satin mini skirt

$ 58.00

Person wearing a blue shirt and light-colored pants standing in a grassy area.

no blues gingham maxi skirt

$ 68.00

Woman wearing a white dress with embroidery against a neutral background

cowgirl couture mini dress

$ 72.00

Women wearing a checkered skirt standing in grass with a neutral background

gather together gingham skirt

$ 66.00

LUCKY YOU

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COOL MOM CLUB

Woman wearing a light yellow mockneck sweatshirt with blue "mother!" text and blue jeans against a beige background
PREORDER

friday + saturday: mother mockneck - butter

$ 72.00

Woman wearing a white and blue gingham trucker hat with 'MOM' text on a beige background

friday + saturday: mom gingham trucker - blue

$ 34.00

Woman wearing a camo sweatshrit with 'Mother' text in butter yellow, standing in front of flowers.
PREORDER

charlie southern: mother camo sweatshirt

$ 80.00

Woman wearing a trucker hat with 'Motherhood' text, sitting on a couch.

charlie southern: motherhood trucker

$ 34.00

Woman wearing a blue graphic t-shirt that reads "mama needs a cocktail" with white pants against a beige wall

friday + saturday: mama needs a cocktail tee - teal

$ 42.00

toddler wearing graphic sweatshirt that reads "snacks for dinner" in a colorful print

friday + saturday: snacks for dinner toddler sweatshirt

$ 44.00

Woman wearing a cream graphic t-shirt with green text that reads "it's a good day to be a mother" and light gray checkered pants against a beige wall.

friday + saturday: good day to be a mother tee

$ 42.00

Child sitting on a white rocking horse against a beige background wearing a graphics sweatshirt that reads "cool kids club"

friday + saturday: cool kids club toddler sweatshirt

$ 44.00

Woman wearing a navy mockneck sweatshirt with 'Mother!' text, standing against a beige wall.

friday + saturday: mother mockneck - navy

$ 72.00

Woman wearing a white and pink gingham trucker hat with 'MOM' text on a beige background

friday + saturday: mom gingham trucker - pink

$ 34.00

Woman wearing a striped trucker hat with 'Mom of the Year' text and red heart on beige background

friday + saturday: mom of the year striped trucker

$ 34.00

Woman wearing a trucker hat with 'good day to be a mother' text and a shirt with 'Go Ask Your Dad' text on a beige background

friday + saturday: good day to be a mother trucker

$ 34.00

MOTHER'S DAY

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NEW ARRIVALS
BEST SELLERS
CARDIGANS
CLOTHING

BEST SELLERS + RESTOCKS

PREORDER

charlie southern x jo johnson overby: lake day cord

$ 64.00

Woman wearing a white sweatshirt with text, standing in front of a wall with various drawings and color swatches.
PREORDER

charlie southern x emma katherine art: cowtown cowboys mockneck

$ 88.00

PREORDER

charlie southern x jo johnson overby: lake club tee

from $ 42.00

charlie southern x jo johnson overby: no crying on the boat sweatshirt

from $ 53.00

charlie southern: bikini tee - gingham

$ 49.00

charlie southern x jo johnson overby: lake day mockneck

$ 72.00

PREORDER

charlie southern x jo johnson overby: let me drive the boat tank - green

from $ 44.00

charlie southern: bikini tee - paisley

$ 49.00

charlie southern: meet me at the lake mockneck

$ 72.00

arkansas stripe mockneck - blue stripe

$ 76.00

arkansas stripe mockneck - crimson stripe

$ 76.00

Woman wearing a colorful striped cardigan sweater against a white background

she's a rainbow cardigan sweater

$ 68.00

BEST SELLERS

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KELSEY'S FAVORITES

BEST SELLERS

BRANDS WE LOVE

Show Me Your Mumu
pistola
ASTR the label
Z Supply

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Fayetteville, AR