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NEW ARRIVALS

A woman wearing a bright hot pink off-the-shoulder mini dress with voluminous balloon sleeves, standing on outdoor concrete steps in front of a brick building.

show me your mumu: brenna mini dress - dragonfruit taffeta

$ 218.00

A woman wearing a cream knit short-sleeve top and burgundy lace shorts, posing outdoors against a red brick wall.

changing your mind sweater

$ 52.00

A person outdoors wearing burgundy satin shorts with a lace hem, tan knee-high boots, and a cream knit top, standing on a sidewalk beside a brick wall.

inner circle lace satin shorts

$ 52.00

A woman stands on outdoor stone steps in front of a brick building, wearing a pale yellow ruffled spaghetti-strap top, denim cutoff shorts, tan knee-high boots, and orange-tinted sunglasses.

no looking back lace tank

$ 66.00

A woman wearing an oversized brown graphic t-shirt with 'Fleetwood Mac' printed in white, decorated with yellow and white starburst and crescent moon designs, standing on a city sidewalk.

daydreamer: fleetwood mac 1973 doodles os tee

$ 98.00

A woman with blonde hair in a ponytail, wearing a brown short-sleeve knit sweater and white pants, standing outdoors against a red brick wall.

sunset drive sweater - brown

$ 54.00

A woman stands on outdoor steps in front of a brick building, wearing a long-sleeve mini dress with vertical multicolor stripes in shades of orange, blue, green, and pink, paired with tan knee-high boots.

show me your mumu: drifter mini dress - sundown stripe knit

$ 178.00

A woman wearing a dark brown long-sleeve cardigan with small white polka dots and white buttons, paired with denim shorts, standing outdoors in front of a brick building and greenery.

soft light polka dot cardigan - brown

$ 68.00

A woman modeling a brown halter-neck mini dress with light blue polka dots, standing outdoors against a light-colored wall.

feeling blue polka dot halter mini dress

$ 62.00

A woman wearing a tan camisole top with white polka dots and a white lace trim, paired with frayed blue denim shorts, standing outdoors on a sidewalk.

dreaming in dots satin lace tank

$ 54.00

A woman stands on outdoor concrete steps in front of a brick building, wearing a cream button-up shirt tied at the waist, denim cutoff shorts, tan knee-high boots, and orange-tinted sunglasses.

pull it together drawstring jacket

$ 68.00

A woman wearing a butter yellow-colored knit mock-neck sweater and a black floral skirt, standing outdoors in front of a brick wall and greenery.

sunset drive sweater - butter yellow

$ 54.00

A person wearing a navy blue maxi skirt with a white polka dot pattern, paired with a cream-colored top and black pointed-toe heels, standing on stone steps in front of a doorway.

moonlight moment polka dot maxi skirt

$ 64.00

A woman wearing a white short-sleeve knit top and a navy blue midi skirt with white polka dots, standing on stone steps in front of a cream-colored door.

sunset drive sweater - white

$ 54.00

A woman models a brown short-sleeve knit top with white polka dots and a matching brown midi skirt with lace trim, styled with sunglasses and white heeled sandals, standing on stone steps in front of a beige building.

in the breeze dot cardigan - brown

$ 52.00

FALL TRANSITION SERIES

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A woman smiling outdoors wearing a bright red sleeveless tank top with sequin disks and a white tiered skirt with small black polka dots.

the caro tank - red

$ 68.00

polka dot pig cheer dress

$ 69.00

A woman smiling outdoors wearing an oversized light gray sweatshirt with large red and white striped 'AR' lettering on the front, paired with red shorts.

AR stripe mockneck - crimson stripe

$ 76.00

A woman smiling on outdoor brick steps wearing a red crewneck sweatshirt with 'ARKANSAS' printed in white arched letters across the chest.
A woman smiling outdoors in front of a brick building, wearing an oversized red sweatshirt with 'ARKANSAS' printed in white across the chest.
Sold out

arkansas split neck sweatshirt

$ 72.00

A woman smiling outdoors wearing a bright red long sleeve henley sweatshirt with white script embroidery reading 'Hogs' on the chest, paired with matching red shorts.

hogs stitched waffle set

$ 120.00

A woman posing outdoors in a bright red long-sleeve sweatshirt with 'ARKANSAS WOO PIG SOOIE' printed in white across the front, paired with white shorts.

arkansas heritage plaid pullover

$ 95.00

Women wearing an animal print denim mini dress with a red and white bandana, black cowboy boots and a clear purse.

show me your mumu: boulevard mini dress - mod leopard denim

$ 178.00

A woman modeling a white camo long-sleeve sweatshirt with red cursive text reading 'WITH LOVE FROM Fayetteville, Arkansas' and burgundy lace-trimmed shorts, posed against a light gray paneled wall.
PREORDER

charlie southern: with love from fayetteville camo mock neck

$ 72.00

A person wearing a black dress holds a clear zippered purse with a black-and-white zebra-print strap and gold-tone hardware against a pale blue paneled wall.

can't be tamed clear crossbody bag

$ 42.00

A woman modeling a black sleeveless tank top with silver stud detailing, paired with a black and white polka dot skirt, against a white paneled wall.

you're a stud tank

$ 60.00

A woman wearing a black sleeveless top and a long, asymmetrical midi skirt with black and white polka dots and sheer mesh panels. She is holding a small black handbag and wearing black high-heeled sandals against a white paneled wall background.

lace to it polka dot maxi skirt

$ 62.00

A woman modeling a red sleeveless mini dress with a gathered bodice and thin straps, paired with tan knee-high boots, standing against a white paneled wall.
Sold out

happiest with you mini dress

$ 60.00

A woman modeling a red and white plaid pencil skirt with a cream lace hem, paired with a white tank top and holding a small beige handbag.

sweet like her plaid midi skirt

$ 56.00

A woman wearing a black and white vertically striped halter mini dress, photographed from behind to show the open back and large bow detail, set against a white paneled wall.
A woman wearing a black and white vertically striped halter mini dress, photographed from behind to show the open back and large bow detail, set against a white paneled wall.

show me your mumu: twist mini dress - onyx stripe

$ 158.00

Women wearing a red boat neck asymmetrical top with light wash jeans and a clear purse.

better than ever knit top

$ 44.00

FALL GAMEDAY VOL 1

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A woman smiling and wearing a light mint green short-sleeve button-up cardigan and light-wash denim shorts, standing outdoors against a plain light gray wall.

all my love cardigan - green

$ 48.00

A woman wearing a pink and blue striped long-sleeve top and matching shorts, posing outdoors against a light gray wall.

we should stick together two piece set

$ 104.00

A woman smiling and looking to the side while wearing a red and blue horizontally striped long-sleeve top and matching shorts against a light gray wall.

day in day out lounge set

$ 94.00

A smiling young woman with long red hair stands outdoors wearing a pale yellow cardigan over a white top and light blue denim shorts against a plain light gray wall.

second nature cardigan - butter yellow

$ 50.00

A woman with long red hair smiling while wearing a butter yellow and black horizontally striped short-sleeve top with a matching mini skirt, standing outdoors against a light gray wall.

bright side stripe skort set - yellow/brown

$ 78.00

A woman smiling and wearing a navy and white horizontally striped long-sleeve crewneck sweatshirt with light blue shorts, standing against a neutral beige wall.

z supply: the everyday striped crew - eclipse

$ 78.00

A person wearing light blue sweat shorts and a navy and white striped long-sleeve top, standing outdoors with one hand in the pocket of the shorts.

z supply: the everyday short - skyline

$ 58.00

A woman smiling and wearing a fuzzy, oversized olive button-up cardigan with light-wash denim shorts, standing against a neutral gray wall.

second nature cardigan - olive

$ 50.00

A woman wearing a pink cardigan with white polka dots over a white top and denim shorts, smiling and looking to the side in an outdoor setting.

on the sweet side dot cardigan

$ 56.00

A woman wearing a light blue short-sleeve knit cardigan with white polka dots and light-wash denim shorts, standing against a plain light gray wall.
Sold out

in the breeze dot cardigan - blue

$ 52.00

Countdown TO KICKOFF 🏈

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RAZORBACK FOOTBALL SEASON HAS STARTED!

SHOP NOW

RAZORBACKS

A woman smiling outdoors wearing an oversized light gray sweatshirt with large red and white striped 'AR' lettering on the front, paired with red shorts.

AR stripe mockneck - crimson stripe

$ 76.00

A woman smiling on outdoor brick steps wearing a red crewneck sweatshirt with 'ARKANSAS' printed in white arched letters across the chest.
A woman smiling outdoors in front of a brick building, wearing an oversized red sweatshirt with 'ARKANSAS' printed in white across the chest.
Sold out

arkansas split neck sweatshirt

$ 72.00

A woman smiling outdoors wearing a bright red long sleeve henley sweatshirt with white script embroidery reading 'Hogs' on the chest, paired with matching red shorts.

hogs stitched waffle set

$ 120.00

A woman posing outdoors in a bright red long-sleeve sweatshirt with 'ARKANSAS WOO PIG SOOIE' printed in white across the front, paired with white shorts.

arkansas heritage plaid pullover

$ 95.00

A woman outdoors wearing a light heather gray graphic sweatshirt that says 'Go Hogs!' with a cheerleader character.
PREORDER

charlie southern: go hogs cheerleader sweatshirt

$ 68.00

A woman modeling a light gray oversized sweatshirt with 'HOOS' in red and white gingham lettering, paired with a white mini skirt and shiny silver cowboy boots, set against a light blue paneled studio background.
Sold out

hogs gingham mock neck - grey

$ 118.00

A woman wearing a bright red crewneck sweatshirt with a teddy bear graphic sits on a stone ledge outdoors. The sweatshirt features a small orange-brown teddy bear wearing a white shirt with the letter 'A' on the chest.

charlie southern: arkansas teddy sweatshirt

$ 58.00

A baby girl sitting on a beige couch wearing a red short-sleeve t-shirt with a teddy bear graphic and white diaper. The background shows a cozy living room setting with pillows.

charlie southern: arkansas teddy kids tee

$ 42.00

A woman modeling a red sleeveless tank top and matching red shorts, paired with black western-style cowboy boots and a small clear handbag, standing against a white paneled studio wall.

arkansas embroidered two piece set

$ 86.00

A woman wearing an oversized cream-colored Arkansas Razorbacks graphic t-shirt, black and white gingham shorts, and brown cowboy boots, holding a football while leaning against a concrete pillar outdoors.
VINTAGE VAULT

charlie southern: razorbacks vault tee - cream

$ 46.00

polka dot pig cheer dress

$ 69.00

A woman modeling a red Arkansas Razorbacks sweatshirt, paired with a black and white gingham pleated mini skirt and black cowboy boots, standing against a white paneled wall.

arkansas razorbacks stadium sequin crewneck

$ 120.00

RAZORBACKS

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GAMEDAY ESSENTIALS

charlie southern: sec sports club sweatshirt

$ 59.00

charlie southern: sec family comfort colors t shirt

from $ 49.00

charlie southern: used to be a cheerleader polka dot trucker
PREORDER

charlie southern: used to be a cheerleader polka dot trucker

$ 34.00

charlie southern: sec icons mock neck

$ 88.00

BACK IN STOCK

charlie southern: sec family sweatshirt

from $ 62.00

friday + saturday: both teams have fun tank

$ 44.00

charlie southern: sec flags mock neck

$ 88.00

friday + saturday: gameday embroidered tank - red

$ 50.00

friday + saturday: hot girls watch football tank

$ 44.00

charlie southern: football polka dot mock neck - navy

$ 72.00

PREORDER

charlie southern: football polka dot mock neck - red

$ 72.00

charlie southern: gamedays we wear red tee

$ 42.00

charlie southern: used to be a cheerleader trucker

$ 34.00

charlie southern: used to be a cheerleader trucker - black

$ 34.00

charlie southern: used to be cheerleader drink sleeve

$ 7.00

GAMEDAY ESSENTIALS

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charlie southern: sec icons mock neck

$ 88.00

charlie southern: sec flags mock neck

$ 88.00

BACK IN STOCK

charlie southern: sec family sweatshirt

from $ 62.00

charlie southern: sec sports club sweatshirt

$ 59.00

charlie southern: sec family comfort colors t shirt

from $ 49.00

charlie southern: sec trucker hat - two tone

charlie southern: sec trucker hat - two tone

$ 40.00

charlie southern: sec boots t shirt

from $ 48.00

Sold out

charlie southern: sec megaphone mock neck

$ 88.00

charlie southern: sec family mock neck

$ 88.00

Sold out

charlie southern: sec teddybear mock neck

$ 88.00

charlie southern: sec sports club tee - cream

$ 48.00

charlie southern: sec rope trucker hat - grey

$ 40.00

charlie southern: saturdays in the south SEC tee

$ 48.00

BACK IN STOCK

charlie southern: sec patches sweatshirt

$ 59.00

charlie southern: sec emblem t shirt - red

$ 48.00

sec

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A woman smiling outdoors wearing an oversized light gray sweatshirt with large red and white striped 'AR' lettering on the front, paired with red shorts.

AR stripe mockneck - crimson stripe

$ 76.00

A woman smiling on outdoor brick steps wearing a red crewneck sweatshirt with 'ARKANSAS' printed in white arched letters across the chest.
A woman smiling outdoors in front of a brick building, wearing an oversized red sweatshirt with 'ARKANSAS' printed in white across the chest.
Sold out

arkansas split neck sweatshirt

$ 72.00

A woman smiling outdoors wearing a bright red long sleeve henley sweatshirt with white script embroidery reading 'Hogs' on the chest, paired with matching red shorts.

hogs stitched waffle set

$ 120.00

A woman posing outdoors in a bright red long-sleeve sweatshirt with 'ARKANSAS WOO PIG SOOIE' printed in white across the front, paired with white shorts.

arkansas heritage plaid pullover

$ 95.00

A woman outdoors wearing a light heather gray graphic sweatshirt that says 'Go Hogs!' with a cheerleader character.
PREORDER

charlie southern: go hogs cheerleader sweatshirt

$ 68.00

A woman modeling a light gray oversized sweatshirt with 'HOOS' in red and white gingham lettering, paired with a white mini skirt and shiny silver cowboy boots, set against a light blue paneled studio background.
Sold out

hogs gingham mock neck - grey

$ 118.00

A woman wearing a bright red crewneck sweatshirt with a teddy bear graphic sits on a stone ledge outdoors. The sweatshirt features a small orange-brown teddy bear wearing a white shirt with the letter 'A' on the chest.

charlie southern: arkansas teddy sweatshirt

$ 58.00

A baby girl sitting on a beige couch wearing a red short-sleeve t-shirt with a teddy bear graphic and white diaper. The background shows a cozy living room setting with pillows.

charlie southern: arkansas teddy kids tee

$ 42.00

A woman modeling a red sleeveless tank top and matching red shorts, paired with black western-style cowboy boots and a small clear handbag, standing against a white paneled studio wall.

arkansas embroidered two piece set

$ 86.00

A woman wearing an oversized cream-colored Arkansas Razorbacks graphic t-shirt, black and white gingham shorts, and brown cowboy boots, holding a football while leaning against a concrete pillar outdoors.
VINTAGE VAULT

charlie southern: razorbacks vault tee - cream

$ 46.00

polka dot pig cheer dress

$ 69.00

A woman modeling a red Arkansas Razorbacks sweatshirt, paired with a black and white gingham pleated mini skirt and black cowboy boots, standing against a white paneled wall.

arkansas razorbacks stadium sequin crewneck

$ 120.00

A woman viewed from behind wearing an off-white sweatshirt with red text that reads 'ALL hogs GO TO HEAVEN' and 'THE UNIVERSITY OF ARKANSAS' underneath.

charlie southern: all hogs go to heaven mock neck

$ 84.00

A woman wearing a bright red Arkansas Razorbacks sweatshirt with a large white and red graphic on the front, paired with a black and white gingham skirt, posing outdoors on concrete steps.
VINTAGE VAULT

charlie southern: razorback vault sweatshirt

$ 68.00

arkansas razorback smocked red bubble

$ 68.00

RAZORBACKS

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NEW MOCK NECKS

A woman smiling outdoors wearing an oversized light gray sweatshirt with large red and white striped 'AR' lettering on the front, paired with red shorts.

AR stripe mockneck - crimson stripe

$ 76.00

A woman modeling a white camo long-sleeve sweatshirt with red cursive text reading 'WITH LOVE FROM Fayetteville, Arkansas' and burgundy lace-trimmed shorts, posed against a light gray paneled wall.
PREORDER

charlie southern: with love from fayetteville camo mock neck

$ 72.00

A woman stands on outdoor stone steps wearing a white sweatshirt with a large SOOIE graphic and a red polka-dot skirt, accessorized with red boots, a red beaded necklace, and sunglasses.

charlie southern: wooo pig mock neck

$ 84.00

A woman wearing a white long-sleeve sweatshirt with 'ARKANSAS' in red star-style lettering.

charlie southern: arkansas polka dot mock neck

$ 72.00

A blonde woman sits on concrete stadium steps wearing a bright red Arkansas sweatshirt, white shorts, and black cowboy boots, holding a football and surrounded by silver and red cheer pom-poms.

charlie southern: arkansas pennant mock neck

$ 72.00

A woman viewed from behind wearing an off-white sweatshirt with red text that reads 'ALL hogs GO TO HEAVEN' and 'THE UNIVERSITY OF ARKANSAS' underneath.

charlie southern: all hogs go to heaven mock neck

$ 84.00

A woman posing on outdoor concrete bleachers wearing a white Arkansas Razorbacks sweatshirt, shorts, and red cowboy boots, while holding a red foam finger with '#1 Arkansas'.

charlie southern: arkansas stars mock neck

$ 72.00

A woman wearing an oversized off-white sweatshirt with 'HOGS' and a red razorback logo printed on the front, standing on outdoor stone steps.
PREORDER

charlie southern: hogs striped mock neck

$ 84.00

A woman modeling a light gray oversized sweatshirt with 'HOOS' in red and white gingham lettering, paired with a white mini skirt and shiny silver cowboy boots, set against a light blue paneled studio background.
Sold out

hogs gingham mock neck - grey

$ 118.00

charlie southern: sec icons mock neck

$ 88.00

charlie southern: sec flags mock neck

$ 88.00

charlie southern: football polka dot mock neck - navy

$ 72.00

MOCK NECKS

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LAKE

charlie southern x jo johnson overby: lake day cord - blue

$ 64.00

charlie southern x jo johnson overby: lake day mockneck

$ 72.00

charlie southern x jo johnson overby: let me drive the boat tank - green

from $ 44.00

charlie southern x jo johnson overby: lake club tee

from $ 42.00

charlie southern x jo johnson overby: no crying on the boat sweatshirt

from $ 53.00

charlie southern x jo johnson overby: let me drive the boat hat - green

$ 34.00

charlie southern x jo johnson overby: on lake time hat - butter

$ 34.00

charlie southern x jo johnson overby: take me to the lake tee - blue

from $ 42.00

charlie southern x jo johnson overby: take me to the lake sweatshirt - royal

from $ 53.00

charlie southern x jo johnson overby: better at the lake trucker

$ 34.00

charlie southern: meet me at the lake mockneck

$ 72.00

charlie southern: bikini tee - gingham

$ 49.00

LAKE

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BEST SELLERS + RESTOCKS

BACK IN STOCK

arkansas wild boar unisex kids pajamas

$ 44.00

BACK IN STOCK

beat of your heart cardigan - red

$ 50.00

BACK IN STOCK

abstract football print mini dress

$ 68.00

BACK IN STOCK

beat of your heart cardigan - ivory/brown

$ 50.00

BACK IN STOCK

charlie southern: yancey's hot dogs sweatshirt

$ 53.00

Woman wearing a red 'ARKANSAS ' embroidered mock neck sweatshirt outdoors.
Sold out

arkansas embroidered mock neck - red

$ 76.00

Woman wearing a colorful striped sweater outdoors
Sold out

in the clouds striped cardigan - sky purple

$ 68.00

charlie southern x jo johnson overby: lake day cord - blue

$ 64.00

Woman wearing a white sweatshirt with text, standing in front of a wall with various drawings and color swatches.
PREORDER

charlie southern x emma katherine art: cowtown cowboys mockneck

$ 88.00

charlie southern: meet me at the lake mockneck

$ 72.00

charlie southern: used to be a cheerleader trucker - black

$ 34.00

charlie southern: sec sports club sweatshirt

$ 59.00

BEST SELLERS

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KELSEY'S FAVORITES

BEST SELLERS

BRANDS WE LOVE

Show Me Your Mumu
pistola
ASTR the label
Z Supply

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